When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
I’d imagine that a social media marketing plan could feel the same way.
If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.
It’d help to have a plan.
We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.
This video is about Internet Marketing Strategies and I go into 4 ways to supercharge your online marketing.
If you implement these powerful strategies they can have a profound effect on your business growth.
1# – Free Offer – Capture leads
The first of our Internet Marketing Strategies is Email Capture. Most people who visit a website (about 99% apparently), leave without doing anything, buying, calling or signing up to a newsletter. And once they are gone you’ve lost your chance to market to them in the future.
Offer a free give-away and add a clear call to action on your home page or better still at the end of your home page video to sign up for the free offer. You need to setup a lead capture form and ask for their name and email in return for the offer. The free give away could be a report, or a video training series, just make sure the content appeals to your target market. And if they choose to sign up, you’ve now turned them from a visitor into a lead. You can start a dialogue with them over email. ….. There are more tips in the video.
2 – Copy – One Person, You Focused, Benefits, Solver your prospects problem
So the second of the Internet Marketing Strategies is effective Copy writing. Writing effective copy is probably the most important of all Internet Marketing Strategies. These copywriting techniques should be used for your web site copy, videos scripts, blog articles, emails and direct mail marketing.
Think of your typical prospect or customer and write as if you are talking to just that one person and you’re pitching an idea over a coffee. This makes the reader or viewer feel more involved. Keep the copy chatty and jargon free. The viewer is always thinking “what’s in it for me”? so tell them!….. There are more tips in the video.
3 – Web site Video –
Number 3 of the Internet Marketing Strategies is website videos. Now did you know YouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80% of people will watch a website video, compared to 20% reading the same content on that page. And people are 64% more likely to buy online after watching a video. Those are awesome stats that show that YOUR customers LOVE video! So, give them what they want! ….. There are more tips in the video.
4 – YouTube Traffic Video
Number 4 is YouTube Value Video. Use can use Youtube to drive traffic to your site by creating value videos like this one. People are searching YouTube for answers so make videos helping your target market with the topics you’re an expert on. You can do keyword research to find out what people are searching for and make videos to match those keywords. ….. There are more tips in the video.
Send in the letters, you might catch up with that phrase or your just having no idea what that literally means. But this is basically a way of sending emails into your recipients who have subscribed into your news letter or another way of showing off your sales page regarding different kinds of products and services you are offering.
Email, email, email
Emailing keeps you in touch with your possible leads or another way of keeping your leads informed with the latest happenings and the hottest new stuff you have for your sales pages and services.
Show The Goods
In this process, your email must consist of goods that you are actually having for sale or your latest product arrivals. This tends to keep your clients and customers interested in new things or how much they can save on your on-sale products.